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buying habits

07/19/2018 / By Edsel Cook

Do you know why you order what you do when you’re in a restaurant? Study shows that background music influences your meal choices

Ever wondered why you entered a restaurant in the hopes of eating a healthy salad, only to find yourself chowing down on a greasy burger? According to a report from The Daily Mail, the music playing in the background of the establishment could be subconsciously affecting your choice of product. American researchers found that music exerts […]

09/02/2017 / By Russel Davis

The more lonely you feel, the more likely you are to purchase brands that feature FACES (like KFC)

Consumers were more inclined to choose brands that use faces in their imagery, a study in the European Journal of Social Psychology revealed. The research also showed that this effect was even more pronounced when consumers feel lonely. The researchers said this was due in part to the consumers’ fundamental need to form and sustain relationships. The lack of certain […]

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